Articles and Videos
« Employee Loyalty, A Thing of the Past? | Main | Keep Your Speech Interesting By Being Present Yourself »

You - The Most important Word in Speaking

At the very beginning of teaching someone to speak in public, we encourage them to tell us about themselves. They often use the word "I" and that is okay. It is someone they are familiar with and that gets them started. As soon as they become relatively comfortable speaking, we move from "I" to "You." After all, who else is the audience most interested in but themselves?

In this guest post, Kathryn MacKenzie, Certified World-Class Speaking Coach, teaches us when, why and how to use the word "You."

© 2011 Kathryn MacKenzie. Used with permission.

Have you ever almost slept through a speaker’s presentation, because you weren’t engaged and you thought: “So what? Who cares? What’s in it for me?”

On the other hand, have you ever been captivated by a speaker from beginning to end? What is the difference that makes the difference? Which tools did the latter speaker use to CONNECT with your own individual thoughts and emotions?


Today, you’ll pick up a simple yet powerful strategy which will make you strides ahead of other speakers since you’ll know how to connect with and engage your audience from start to close.

You will discover:
- when to use “YOU”
- why to use it
- how to use it

Have you ever heard a speaker say: “How many of you…?” or “Has anyone here…?’ or “All of you may know that…” or “Does anyone realize…? ”or “Who here…?” and so on. When you hear those kinds of questions, to whom is the speaker speaking? To EVERYONE! (yet, in fact, to NO ONE!!)

To CONNECT with each person, structure the content of a speech to create a one-on-one connection so each audience member can say: “Wow, he or she is speaking directly to me!HOW? Well, if you were talking to one person, you wouldn’t likely go up to him/her and say: “How many of you?” You would say: “Have you ever…?” Use the same wording when talking with a group. To connect and sell your point, have them at “HELLO” and also at “GOOD-BYE”. CONNECT with your audience BEFORE, DURING and AT THE END of your presentation.

When to use YOU? Why to use YOU? How to use YOU?  

Click HERE to read the rest of the article.


Kathryn's web site contains more valuable articles and resources:

To receive her FREE monthly newsletter, email Kathryn at

Kathryn MacKenzie, B.A., M.ED.
Certified World Class Speaking Coach
Presentation Skills Instructor
Keynote Speaker

PrintView Printer Friendly Version

EmailEmail Article to Friend