You diligently created a web site for your Toastmasters club. You struggled to learn new technology. You applied the Toastmasters branding. Still the number of visits on your site is low. What can you do? Where are the people?
Here are a few things you can do to increase the traffic to your web site:
- Ensure your Club Web site information is correct at Toastmasters International and test it! Click for our club listing at Toastmasters.org.
- Use tags. tags are like labels on a product or headlines in a newspaper. Some search engines use them to index, or catalog, the information in your site. Depending on the technology you use, there will be a field called tags you can fill in. For example, here is the tags field from YouTube:
- Write educational articles and post them on your web site. I'm sorry, most people aren't sitting at home with sad eyes and drool running down their chin, "I need Toastmasters! I need Toastmasters!" Most people need something else to attract them to your site. Here is an article with more details on defining and approaching your target market.
- Use Twitter to create even more interest. If you post an article, tweet about it with a link back to the article on your web site. Do NOT link back to your home page because that just irritates Twitter users, who we call tweeps.
- On LinkedIn.com, which is like Facebook for professionals, join interest groups, such as the Official Toastmasters International Members Group.
- Register your web site with search engines. You can go to the search engine providers and tell them to index (search through) your site. You can tell Google, Bing, and others, or you can use SubmitExpress. SubmitExpress offers many paid services. For FREE, they will register your web site with over 70 search engines!
After registering through SubmitExpress, you will receive a series of e-mails from some of the search engines, asking you to confirm your registration. Respond to them. Some will offer follow-on paid and free services for which I cannot vouch (yet).
Of course, there is much more you can do, but these few will keep you going for a little while.
Coach Craig, VP PR